It’s not the release dates they’re used to be. But thanks to digital music outburst for being the first by the record store door on the long-awaited day of new release from your most wanted artist knockouts the racks but should be a thing of the past. Despite the diminishing of this tradition, launches of new release dates have always remained in place. It’s long been snarled to areas and for instance new music releases in US always happen on Tuesdays but in the UK and France, it happens on Mondays. Moreover, Germany and Australia are keen to hold on Fridays.
In Summer2015, times would change. The International Federation of the Republic of the Phonographic Institute (IFPI) has confirmed in February a long-heard rumor that Friday would be an official global music release day. As a result, all new music around the world will be released on a Friday beginning in summer 2015.
Why has to set a Global Release Date?
Fighting against piracy, IFPI together with various labels have reasonably proclaimed an urgency for a global release date. If music was unavailable via search engines, it wasn’t a big deal whether a new album is released in the UK on Monday or in Germany later that week. The person in Germany has slight advantage while waiting for an album they desire until they can search the music online for free. This type of piracy will be ended with this streamlined music release days. All will have simultaneous access to the music at the same time.
Why has to Choose Friday and Not the Other Days Instead?
Music fans have selected Friday because of liking the idea of receiving new music while it’s getting into the weekend. Even Beyonce released a surprise album during a Friday and was indeed a major success that even the music industry could not refuse. IFPI had also conducted consumer polls and resulted to Fridays and Saturdays as the best preferences.
Are There Some People who are Against Friday Release? If so, then why?
Independent labels and music personalities have particularly disagreed of Friday release dates. They feared. The reason has to do with the Billboard charts. From Tuesday to Tuesday, the billboard counts music sales. The plan to change the practice is possibly taking place though not confirmed for the time being. The implication of this new release day to them will get them short of a full week of sales since they’re now counting sales for the charts from Friday to Tuesday only. They are debating that such system could unfairly twists the charts to a small company of major-selling music artists.
Let’s say for example that you’re Beyonce, very popular. The sales figure from Friday to Tuesday can be more than enough to bring you on the charts. However, if you’re just a small group, a band which flirts with the charts, the reduced sales period could let you fall short of the cut.
It could bring major implications even for middle class bands who are on a bubble. Whether hitting the charts or not can negatively impact on the continuity of your label’s investments in you as an artist. Well, they could eventually withdraw from investing in you.
Another problem is the insufficient opportunity or time for labels corrections. When a release abruptly hits larger than expected during a Tuesday, the label can hastily restock prior to the second weekend sales flow. This isn’t possible with a Friday release. It could hurt indies since stores usually order less preliminary stock from indies compared to majors. Yes, this only hurts the physical market but it’s still undeniably a concern.
And lastly, there are artists and labels who are anxious of the impact of the new global release date on other promotional activities they can perform to assist their releases since they can’t go anywhere at once.
The impact of this turn-around stays highly evident. Are the music charts ready and fully adjusted to ride with the deviations? This question remains a truly big underlying factor. Changes on marketing approaches must also be adapted.
Although these changes can bring the music industry players into a great realization of what exactly drives it in. Whether a frustration for waiting on new music or for paying for it. Time will eventually tell the outcome.